ADVISORY BOARD

As worldwide acknowledge experts in modularization, the advisory board member composition is as follows :

Ron Sanchez PhD, Professor of Management (Emeritus), Department of Strategy and Innovation, Copenhagen Business School, Denmark
Professor Ron Sanchez has degrees in Humanities  and Science, Architecture, Engineering, and Technology Strategy (PhD)  from MIT, as well as an MBA (with Honors). He has taught at the University of Illinois (Urbana-Champaign), the University of Western Australia, Ecole Superieure des Sciences Economiques et Commercialies (ESSEC) (France), International Institute for Management Development (IMD) (Switzerland), National University of Singapore, and Lund University (Sweden), as well as in numerous graduate and  executive programmes around the world. His research interests include modularity in product, process, and knowledge architectures, knowledge management, and competence-based management. He has published more than 80 papers in leading management, marketing, economics and design journals, as well as a strategic management textbook and more than 20 books on competence-based management.

Prof. Sanchez has assisted numerous firms in defining and implementing modularity strategies in a variety of industries, including Philips, General Electric, Mercedes, Chrysler, Nissan, Agilent, and others.

Prof. Dr. Ulrich Hackenberg was born in Herne (North Rhine-Westphalia).After studying mechanical engineering at RWTH Aachen University, Ulrich Hackenberg was active as an assistant at the Automotive Institute from 1978 until 1985. Gained his doctorate in 1985 on the stability behavior of the “driver-motorcycle-road” system.In 1985 Prof. Dr. Hackenberg joined AUDI AG, where in 1989 he was put in charge of Concept Definition and later took over the technical project management of the entire product range.This included the models Audi 80, A3, A4, A6, A8, TT and A2, as well as numerous concept studies and show cars, the technical conception of the platform strategy and the development of a simultaneous-engineering structure.

Board Member of Product Development at Volkswagen and responsible for all technical development at the Wolfsburg Headquarters until end 2015.

Hackenberg was responsible for implementing designs such as the automaker’s current MQB global architecture and cars such as the A3, A4, A6, A8 and TT and responsible for the modular toolkit system. Ulrich Hackenberg invented this Modularization concept already in the early nineties at Audi. Today, the entire Volkswagen Group profits from this Modular strategy.