As described in “Business Impact” modularization can increase the market flexibility through increased market variance.

The entire approach is built around identifying and understanding market and customer needs, translating these into configurable products that will enable end-user customization.

Through the analysis of customer and market needs, the modularization approach is used to determine which features and functionalities a company wants to provide to the market – and how these features and functionalities are provided through combinations and configuration of products.

The ability to reach many different customers with precise offerings fast, and at the same time reduce complexity in the value chain, is a highly competitive approach.